Twitter () has announced that it’s rolling out a new version of its web interface. Some users will start seeing the new look as soon as tonight, though the company says on its blog that it “will roll out as a preview over the next several weeks.”
News () of the company’s plan to integrate multimedia into the stream leaked out earlier this afternoon, but we’ve now learned that the redesign goes much further than that, with an interface that resembles that of a far more sophisticated web app (as well as Twitter’s recently released iPad app).
The multimedia partnerships we hinted at earlier today extend to 16 different companies: DailyBooth (), DeviantART (), Etsy, Flickr (), Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo (), TwitPic (), TwitVid, USTREAM (), Vimeo (), yfrog, and YouTube ().
Much has been made in recent months of Twitter’s move into areas previously owned by third-party applications. Today’s announcement will no doubt renew such discussion, with many of the best features of Twitter clients like Tweetie (), Seesmic Desktop (), and TweetDeck () now becoming a part of the default Twitter interface. As we also pointed out earlier this afternoon, it also makes Twitter feel a bit more like Facebook.
Twitter CEO Evan Williams prefaced his announcement by mentioning that Twitter.com is already far and away the most popular way for accessing the microblogging service, commanding 78% of unique users (which the company defines as “Of all the people who logged into their Twitter account during the month, what percentage did so via each service.”). Combined with Twitter’s growing need to serve up impressions to advertisers, it’s certainly no surprise that the company is now looking to keep people more engaged on its website.
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